Beautiful Australia is known for its beautiful beaches, abundant nature and is one of the most open economies in the world. It is also a condition to promote the development of the fashion industry of the largest country in Oceania.
The fashion world of Australia has 3 main points:
1. Textile Industry “Made In Australia”
Few know that Australia is one of the world’s leading producers of quality textiles. Each year, the export value of the Australian textile and apparel industry amounts to US $6.1 billion, largely for world fashion “princes” like France, Italy and the United Kingdom.
Australia’s two most exported textiles are cotton and wool. Australia is the third largest cotton exporter in the world with a value of up to 2.5 billion Australian dollars. Leading brands prefer Australian cotton to lower quality fabrics, as retailers and consumers are increasingly concerned about environmental sustainability and safety in apparel.
The wool export industry also contributes significantly to the economy with about 3 billion Australian dollars per year. Australia is also the place where the International Woolmark Prize was established. It is the world’s most prestigious award honoring fashion stars whose designs honor the beauty and versatility of Merino wool. The first prize was held in 1954 with the championship for talented designers Karl Lagerfeld and Yves Saint Laurent.
2. Not Only Fashion Surfing
Australian fashion style is influenced significantly by warm climate, extroverted lifestyle and multiethnic culture. Although only 24 million people, every year Australians “spend” about 28 million Australian dollars in fashion, both at home and abroad. Typical brands include street style brands Ksubi, Sass & Bide (a favorite brand of supermodel Kate Moss), Driza-Bone coats, Akubra wide-brimmed hats, Ugg boots, Zimmermann swimwear.
It is impossible not to mention surfing – the king of sport in Australia has inspired the birth of many brands such as Speedo, Quiksilver, Rip Curl, Billabong, Mambo.
The designers who left the mark on the Australian fashion world on the map must include Dion Lee, Alex Perry, Lisa Ho, Carla Zampatti, Nicky and Simone Zimmermann, Bettina Liano, Lorna Jane. These are also familiar names at the Australian Fashion Week which are increasingly attracting the attention of professionals and the media everywhere. The Spring-Summer Collection is usually presented at the Sydney Fashion Week in May and the Fall-Winter Collection is again performed at the Melbourne Fashion Week in October and November.
3. Nursery of Young Talents
Australia’s fashion training system spreads across coastal cities – the main population densities, especially Sydney and Melbourne, and is considered very diverse and highly breakthrough. RMIT University Melbourne has recently been recognized by the World Fashion Trade Awards as Australia’s leading fashion training organization and ranked 17th in the world. The TAFE Sydney Institute and the University of Technology Sydney (UTS) are also ranked in the Top 30 globally.
The natural, economic, educational, and social factors are the catalysts to fuel the boom of the Australian fashion industry in the future. This is a good sign for the enthusiastic world and the young designers are looking for a potential market to develop.